Case Study: Advanced Electronics Company (AECL) transforms Middle East ICT awareness and drives 1,372+ whitepaper downloads with LinkedIn Marketing Solutions

Speaking the language of ICT starts new conversations for AECL

Advanced Electronics Company Limited (AECL) is a diversified Saudi technology firm known for defence, aerospace, ICT, energy, IT security and health solutions. To reposition itself across more than 20 Middle Eastern markets as an ICT partner rather than solely a defence company, AECL needed to reach IT decision‑makers with relevant, in‑depth content in Arabic—a gap in the region’s thought‑leadership landscape.

AECL created a sequenced campaign of 12 white papers and 12 infographics in Arabic and English and used LinkedIn Sponsored Content to precisely target IT leaders and senior managers. The Arabic-first approach and LinkedIn targeting drove strong engagement: more than 1,372 white paper downloads in two months, white‑paper section traffic up over 4,000%, a 0.75% click‑through rate and a 1.8% engagement rate, helping shift perceptions and build a pipeline for ICT business.

AECL

Abdulrahman Al Azzam

Senior Vice President and General Manager ICT