Case Study: Tableau achieves over 90% lead-gen form submission rates with LinkedIn Marketing Solutions' Conversation Ads

How Tableau Achieved Over 90% Lead Gen Form Submission Rates with LinkedIn’s Conversation Ads

Tableau, a leading global data analytics platform used by IT managers and data analysts, faced the challenge of driving registrations for two flagship virtual events: The Virtual IT Summit and the Data Analyst Summit. The goal was to engage IT decision makers and data analysts with enough event detail to convince them to commit to lengthy virtual sessions.

Tableau ran a multi-format LinkedIn campaign—using Sponsored Content for feed awareness and Conversation Ads to deliver richer, personalized information in members’ inboxes. The approach produced exceptional results, with Conversation Ads driving average Lead Gen Form submission rates north of 90%, and Tableau plans to expand the format across other campaigns and executive-led promotions.

Tableau

Grace Arends

Digital Marketing Specialist