Case Study: Dior achieves year-round brand awareness and high engagement with LinkedIn Marketing Solutions

360-degree communication and audience segmentation help Dior reach new audiences

Dior, the iconic French luxury house, needed to stay top of mind with current and next‑generation customers year‑round and reinforce its reputation for craftsmanship beyond seasonal peaks. The challenge was to grow sustained brand awareness, give audiences behind‑the‑scenes access to ateliers and shows, and reach the right high‑value segments across multiple product lines.

Dior built an audience framework on LinkedIn and combined targeted paid and organic 360° content—sponsored video and carousel formats and scheduled Live—so it could address distinct segments (e.g., male CXOs, female partners/VPs) with tailored storytelling. The approach boosted engagement and video metrics (Caro bag 8.52% engagement; Valentine’s campaign 6.54% vs a 0.8–2% luxury benchmark; Joaillerie video completion 34% vs 14–19% benchmark), strengthened brand perception as a craftsmanship leader, and provided a test-and-measure path using brand‑lift insights for future optimization.

Dior

Gary Pinagot

Social Media and e-Reputation Director