Case Study: Terumo Europe achieves scalable global-to-local marketing and increased qualified leads with LinkedIn Marketing Solutions

How Terumo Interventional Systems synchronises global and local teams to market effectively on LinkedIn

Terumo Interventional Systems (TIS) is a global medical-device brand (part of Terumo Group) operating in 140+ countries from its Tokyo headquarters. TIS needed to synchronise a central brand-building function with in-market teams to scale international marketing, comply with strict regulations to target only healthcare professionals, and fill coverage gaps in regions with limited salesforce.

TIS solved this by using LinkedIn’s organic and paid channels: the Global Brand & Communications team creates consistent, localised messaging and runs targeted lead-generation campaigns where needed, leveraging LinkedIn’s precise audience targeting. The approach delivered scalable results — 50% of new followers in FY22 came from paid campaigns, roughly half of followers and 100% of lead-capture responses were healthcare professionals — boosting brand awareness and enabling local teams to convert more effectively.

Terumo Europe

Fumiko Tanaka

Senior Director, Global Brand & Communications, Interventional Systems