Case Study: Vivun Inc achieves 50% of new pipeline with LinkedIn Marketing Solutions

Vivun’s ABM strategy launch leverages LinkedIn and highly resonant B2B content

Vivun, a 150-person, fully remote technology company, needed an Account-Based Marketing program to break into new accounts and deliver the right messaging to multiple buyers across the buyer’s journey. Their challenge was defining target personas, segmenting audiences, and scaling highly tailored content so AEs and SDRs could engage the right prospects — something the team found difficult to do at scale.

Using LinkedIn Campaign Manager’s demographic insights and persona-based targeting, Vivun ran a mix of one-to-many and one-to-few ABM campaigns powered by resonant assets (on‑demand webinars, industry reports, a Gartner Cool Vendor piece). After testing and refining, LinkedIn contributed 50% of new pipeline, produced a 32% increase in hand-raisers, and influenced $1.2M in pipeline while improving tracking and funnel analysis.

Vivun Inc

Sara vonDohren

Director of Demand Gen