Case Study: talent.io doubles conversions at ~10% lower cost with LinkedIn Marketing Solutions

Connecting tech talent to job opportunities at scale

talent.io, a Paris-based tech hiring platform (51–200 employees), needed to drive sign-ups from qualified tech professionals while keeping lead costs low and addressing varying brand and product awareness across different markets.

They deployed a full-funnel LinkedIn strategy: top-funnel candidate testimonials as Sponsored Content and Videos to build awareness; a Tech Salary Report 2022 mid-funnel to deepen consideration and capture leads on their site; and highly targeted Text Ads by role and skill at the bottom funnel to convert. The approach delivered 2× conversions at about 10% lower cost per conversion, with LinkedIn producing especially qualified sign-ups thanks to professional-attribute targeting.

Talent.io

Romane Pourtau

Growth Marketer