Case Study: Sage achieves 4x targeted leads and less than one-fifth of previous cost-per-lead with LinkedIn Marketing Solutions

Sponsored Content helps Sage seize a moment for payroll software

Sage responded to new French legislation requiring all employers to collect income tax at source by turning a complex compliance challenge into a moment to support customers and assert thought leadership. The change created a major administrative burden for businesses, and Sage aimed to raise awareness, reassure existing clients, and prompt organisations to review their payroll solutions.

Sage ran sequenced Sponsored Content on LinkedIn targeting HR and payroll teams in companies of up to 200 employees, drove traffic to a legislation-focused landing page, retargeted engaged users with a downloadable compliance guide, and used LinkedIn Lead Gen Forms. In six weeks the campaign delivered 700,000+ impressions, organic sharing boosted reach by 20%, generated four times the targeted leads, and achieved a cost per lead under one‑fifth of Sage’s previous CPL.

Sage

Mélanie Protard

Media Optimization Manager