Case Study: Simplilearn achieves 30% lower cost per lead and increased awareness with LinkedIn Marketing Solutions

Simplilearn‘s LinkedIn campaign creates keen awareness around its key offerings and increases reach among working professionals

Simplilearn, a global professional certification provider with 250+ courses and over 400,000 professionals trained, needed to engage working professionals aged 25–45 and raise awareness of its certification offerings to drive conversions and long‑term content marketing revenue. The challenge was to deliver targeted, relevant messaging that demonstrated the career value of certifications and reached the right audience at scale.

Simplilearn ran a 12‑week LinkedIn Sponsored Content campaign (Jan 2015), targeting key markets (North America, India, UK, Singapore, Australia) and reaching more than 1 million professionals. The campaign produced a 1.53% CTR (1.3× industry benchmark), 3× lower cost‑per‑click and 30% lower cost‑per‑lead versus search advertising, plus a 40% increase in company page followers, helping the company scale awareness and identify the most effective marketing channels.

Simplilearn

Kashyap Dalal

Chief Product and Marketing Officer