Case Study: Caverion Germany captures 40 Marketing Qualified Leads and sharpens content strategy with LinkedIn Marketing Solutions

How LinkedIn Insights illuminated content strategy for Caverion Germany

Caverion, a European provider of technical building and infrastructure services with nearly 16,000 employees and more than EUR 2.3 billion in sales, wanted to use content and B2B influencer marketing to raise brand awareness in Germany’s traditionally conservative facilities-management sector. The challenge was knowing who engaged with their content and turning that engagement into tangible sales opportunities.

Caverion added the LinkedIn Insight Tag, published influencer posts, and ran skill-targeted Sponsored Content to pinpoint audiences and drive engagement. The approach grew leadership profiles (the CEO gained about 2,500 LinkedIn followers), delivered a click-through rate above 1%, produced 40 Marketing Qualified Leads in one month, and provided sales with a list of target accounts—insights that shaped future content and increased overall engagement.

Caverion

Holger Winkelsträter

Head of Marketing & Communications