Case Study: Large Financial Services Institution achieves 20x ROAS and 52% increase in target audience followers with LinkedIn Marketing Solutions

How a financial services institution boosted return on ad spend by curating high-quality content for their target audiences.

A financial services institution wanted to grow its LinkedIn presence among priority industries so its organic content would reach current customers and prospects, but its Company Page was mostly followed by employees and competitors. With a short campaign flight and a large mobile-only audience, desktop-only Dynamic Follower Ads weren’t sufficient to scale followers or deliver an efficient cost-per-follow.

Working with LinkedIn Marketing Solutions, the company deployed a mobile-first, multi-format campaign combining Sponsored Content (Engagement objective) and Dynamic Ads, promoting high-quality thought leadership and clear follow CTAs. The campaign doubled followers across priority industries (a 52% lift in the target audience), delivered a 20x ROAS, cost $35–$150 per follower, generated 8M+ impressions and a 0.41% CTR.