Case Study: Alma achieves a 6:1 return on ad spend with LinkedIn Marketing Solutions

How Alma achieved a 6:1 ROI on LinkedIn

Alma simplifies access to high-quality, affordable mental health care by connecting providers and patients, but faced a crowded, competitive market and needed a way to reach licensed mental health professionals authentically and effectively. Their challenge was to break through the noise and engage a niche, hard-to-reach audience without losing their warm, human brand voice.

Alma ran a full-funnel LinkedIn strategy — from brand awareness to targeted conversation ads — using precise audience targeting, empathetic messaging, and diversified creative. The campaign delivered a 6:1 return on ad spend, drove over 30% of paid-channel performance and a 30% increase in signups since August 2021, and lowered cost-per-lead by about 25%, prompting Alma to devote roughly one-third of its paid budget to LinkedIn.

Alma

Valerie Kile

Performance Marketing Manager