Case Study: Mastercard achieves 130% APAC follower growth with LinkedIn Marketing Solutions' Thought Leadership Ads

Mastercard APAC earns 130% follower growth with consistent, compelling thought leadership

Mastercard APAC, part of the global Mastercard group (HQ New York; 10,000+ employees) aimed to raise the visibility of its business leaders and amplify their content to targeted business audiences across key markets including Singapore, Australia and India.

They ran an always-on LinkedIn campaign using Thought Leadership Ads to promote authentic posts from a diverse pilot cohort of leaders, targeting audiences by skills, interests, job functions, industries and geographies. The campaign drove strong results: a 130% increase in APAC company page followers, a 175% increase in clickthrough rate, and a 169% increase in engagement.

Mastercard

Barkha Patel

Senior Vice President, Communications