Case Study: Radware achieves 1,020+ high-quality leads and boosted awareness with LinkedIn Marketing Solutions (Document Ads)

Cybersecurity company Radware generates more leads with Document Ads

Radware, a global leader in cybersecurity and application‑delivery solutions, needed a more efficient way to identify and reach high‑intent buyers — mainly cybersecurity practitioners in IT and engineering — and reduce cost per acquisition while raising awareness of its security products. The challenge was to engage this high‑value audience early in the purchase journey so Radware would be top of mind when companies shopped for security solutions.

Radware tested LinkedIn Document Ads, segmenting its global audience by region and running three‑ and five‑page mobile documents with prefilled lead forms and LinkedIn support. The campaign drove stronger engagement and awareness, generating over 1,000 leads (660 from the three‑page and 387 from the five‑page creative), CTRs of ~0.55%, and form conversion rates near 20% — well above category averages — while improving top‑of‑funnel visibility and campaign efficiency.

Radware

Daniel Rapoport

Senior Digital Acquisition Marketing Manager