Case Study: Seed Equity achieves 1,205% increase in new investor signups with LinkedIn Marketing Solutions

Seed Equity uses LinkedIn targeting, Dynamic Ads, and Sponsored Content to attract startup investors

Seed Equity, a registered broker‑dealer and new entrant in equity crowdfunding, needed to reach accredited investors whose interest in investing often isn’t reflected in job titles. The company’s challenge was to raise its profile, drive signups to an investor social community, and connect angel investors with startup opportunities.

Working with Dean Media, Seed Equity used LinkedIn Dynamic Ads and Sponsored Content with precise targeting by investment expertise and LinkedIn groups; Dynamic Ads’ personalized creatives pulled members’ profile images to increase attention while Sponsored Content drove traffic to a signup landing page. The campaign delivered a 1,205% increase in new investor registrations, a 43% rise in Company Page followers, Dynamic Ads CTR 5× LinkedIn benchmarks, Sponsored Content engagement 3.4× benchmarks, and added members from 33 new countries.

Seed Equity

Todd Crosland

Chief Executive Officer