Case Study: J.P. Morgan Asset Management achieves 20% increase in conversions and 200% engagement with LinkedIn Marketing Solutions

Financial advisors are time poor, yet crave insight. How can asset management firms best engage them

J.P. Morgan Asset Management (JPMAM), a global leader in asset and wealth management, needed to re‑engage time‑poor, insight‑hungry financial advisors during the consideration stage. The challenge was to communicate complex, actionable investment insights that drive deeper consideration (not just awareness) and influence a networked buying environment rather than a single transactional purchase.

Partnering with LinkedIn Marketing Solutions, JPMAM deployed a multi‑product digital program—custom API integration, a funds‑specific LinkedIn Showcase Page, Sponsored Content and tailored journeys for new and existing contacts—to deliver timely, relevant content. The campaign produced strong outcomes: a 20% increase in site conversions, engagement at 200% of platform benchmarks, tenfold growth in Showcase followers, broad reach among U.S. advisors and a B2B Silver industry award.

J.P. Morgan Asset Management

Jaime Kalfus

Global Head of Brand Experience