Case Study: Pepperdine Graziadio Business School achieves 750+ leads and 20% above‑benchmark engagement with LinkedIn Marketing Solutions

Pepperdine Business School Drives Powerful Results with Message Ads and Lead Gen Forms

Pepperdine Graziadio Business School in Los Angeles needed a fast, effective way to promote a new merit scholarship to the right candidates and drive highly qualified leads through a typically lengthy student conversion process. With a clear goal to reach prospects who were career-focused and close to campus, the school sought a targeted outreach strategy that could produce measurable enrollment results.

Working with LinkedIn, Pepperdine built a refined audience and ran personalized Sponsored Message Ads and Sponsored Content with integrated Lead Gen Forms. The campaign far exceeded expectations: Message Ads generated 750+ leads and more than 2,500 clicks, achieved clickthrough and open rates about 20% above benchmarks, and drove 15+ enrollments (with additional enrollments from Sponsored Content), delivering outstanding ROI and prompting plans for further outreach.

Pepperdine Graziadio Business School

Claudio Ludovisi

Assistant Dean Marketing Strategy and Corporate Relations