Case Study: Jive Software achieves a 44% engagement rate with LinkedIn Marketing Solutions

Jive Software leverages LinkedIn’s multiproduct approach to generate unprecedented engagement rates

Jive Software, a provider of modern enterprise communication and collaboration solutions, needed to stay top of mind with prospects during long B2B sales cycles. The marketing team’s challenge was reaching and engaging buyers at every stage of the funnel—especially the consideration phase—by delivering the right content to the right audience without relying solely on traditional lead acquisition methods.

Jive implemented a multiproduct LinkedIn strategy using Sponsored InMail and Sponsored Content to deliver both gated and ungated content tailored to prospect stage. The combined approach drove a 44% engagement rate, with Sponsored Content performing 1.5× LinkedIn benchmarks; Sponsored InMail achieved open rates 110% higher than traditional email and conversion rates 75% higher, while giving Jive clearer visibility into which content moved prospects toward conversion.

Jive Software

Jaslyn Law

Integrated Marketing Manager