Case Study: Red Hat achieves strong engagement with IT decision‑makers and 1,500+ new contacts with LinkedIn Marketing Solutions

Red Hat - Customer Case Study

Red Hat, the world’s leading provider of open source software solutions, faced a common B2B challenge in Australia: how to curate global content and translate technical community enthusiasm into engagement with IT decision‑makers and senior business executives.

Red Hat trialled LinkedIn Sponsored Content and Sponsored InMails—using locally created cloud adoption research—and made them part of an always‑on, thought‑leadership program managed with Bright Inbound. The campaign delivered strong results: 61% InMail open rate, an 8% CTR (double the LinkedIn benchmark), 0.54% Sponsored Content CTR, 0.63% average engagement, 1,500+ new contacts, 1,000+ new company followers, high lead quality and low cost per lead, with ongoing optimization for ROI.

Red Hat

Stella Kordonis

Senior Regional Marketing Manager