Case Study: Beroe Inc. achieves 30% lower cost per acquisition and 40% of new member sign-ups with LinkedIn Marketing Solutions

Beroe Inc. leverages LinkedIn to launch the world’s first on-demand procurement intelligence platform

Beroe Inc., a procurement intelligence and advisory firm serving 250+ companies including more than 100 Fortune 500s, launched Beroe LiVE — the world’s first on-demand procurement intelligence platform — to build the largest procurement-only community and add a product layer to its services offering. The company’s challenge was to create global awareness and engagement with procurement decision‑makers and drive targeted sign-ups for the new platform.

Beroe used tailored content (blogs, reports, infographics) and precision targeting on LinkedIn to reach procurement managers through directors across regions and job functions, measuring performance across the funnel. The campaign delivered strong results: LinkedIn drove 53% of new logo acquisition and 40% of new member sign-ups, achieved a 30% lower cost per acquisition versus other platforms, and produced a 15% higher approval rate (registration-to-approval 75% vs 65%).

Beroe

Shamrez Zack

Head, Digital Marketing & Digital CX