Case Study: Business-intelligence provider 360Suite achieves 632 Sales Qualified Leads and triples event registrations in six weeks with LinkedIn Marketing Solutions

360Suite makes Event Ads its lead generation linchpin

360Suite is a business intelligence solutions provider that helps organizations get more value from SAP BusinessObjects and Tableau. Faced with the need to grow registrations for a series of virtual events, reach decision-makers across finance, healthcare and government, retarget and nurture engaged audiences, and generate Sales Qualified Leads (SQLs) at scale, the company needed a more effective, measurable way to drive high-quality lead engagement.

360Suite ran seven LinkedIn Live events promoted with Event Ads targeted by skills, used retargeting and nurture content for registrants and non-registrants, and captured conversions with LinkedIn Lead Gen Forms. The approach trebled registrations (more than 2,000 total) at $19 per registration, produced 632 SQLs in six weeks at under $50 per lead, and delivered email follow-up open rates above 50%.

360Suite

Christophe Ochin

Marketing Manager