Case Study: Salesforce achieves 600,000 organic viewers and 3% engagement with LinkedIn Marketing Solutions

Salesforce drives “unheard of” organic viewership and engagement with LinkedIn Live

Salesforce, the global CRM and cloud company, needed a way to maximize organic viewership and engagement as it shifted events and an 11-part web series online. With video central to its strategy and a robust LinkedIn following (nearly 2 million), the marketing team sought a platform to replicate live event energy and reach professional audiences without paid media.

Salesforce used LinkedIn Live to simulcast its conference and episodic content on a regular cadence, driving real-time interaction and repeat viewership. The campaign attracted over 600,000 organic viewers for the series, achieved a 3% engagement rate, and saw more than 83,000 views on the first episode with minimal drop-off—results that exceeded expectations and internal benchmarks.

Salesforce

Marissa Kraines

Senior Director of Social & Content Marketing