Case Study: Genesys achieves 60% net‑new marketing‑captured leads with LinkedIn Marketing Solutions' ABM Sponsored Content

Genesys Builds an Effective ABM Digital Demand Gen Strategy with LinkedIn

Genesys, a market leader in omnichannel customer experience and contact center solutions, needed to better align marketing and sales by refocusing on account-based marketing (ABM) to expand contact coverage within existing accounts and reach new key prospects. After evaluating options, the team selected LinkedIn for its extensive professional network and precise ABM targeting to reach IT and support buyer personas.

Using LinkedIn Sponsored Content with targeted account lists (10,000+ companies) plus job-function layering and biweekly optimization with LinkedIn, Genesys scaled its ABM efforts and refined creative and offers. The campaign delivered strong outcomes: 60% of leads were net-new marketing-captured contacts, click-through rates of 0.43% (IT) and 0.47% (support), a 2.7% average conversion rate and a top-performing offer at 4%, helping marketing effectively map and source contacts for sales.

Genesys

Lisa Kost

Senior Vice President of Marketing