Case Study: Crestbridge achieves 15x LinkedIn visibility and 360% engagement uplift with LinkedIn Marketing Solutions

Crestbridge boosts its LinkedIn presence by centering on valuable content

Crestbridge, a St Helier–based provider of private equity and real estate administration (201–500 employees), aimed to increase brand awareness and prospect new clients by engaging the right audience on LinkedIn. The company joined LinkedIn’s Boost rollout to amplify organic posts, experimenting with different content and audiences to measure engagement and refine its social marketing strategy.

Crestbridge implemented a tiered content approach (inform, sell, convert, engage), used Boost to promote top-performing organic posts with ABM-style targeting for private equity and real estate professionals, and leveraged the feature’s simplicity to scale team involvement. The campaign produced strong, measurable ROI—15× more visibility and an average 360% uplift in engagement—prompting the firm to budget specifically for boosted posts.

Crestbridge

Charly Buesnel

Digital Executive