Case Study: You Move Me achieves double lead conversion and 150% franchise web traffic growth with LinkedIn Marketing Solutions

You Move Me drives quality leads and brand engagement for franchise opportunities using Sponsored Updates and InMails from LinkedIn

You Move Me, a Vancouver‑based moving company founded in 2013 by Brian Scudamore, runs 34 franchises across Canada and the U.S. As it sought to expand in the U.S., the company needed qualified leads for franchise opportunities and a way to target professionals—particularly in transportation, sales and real estate with 10–15 years’ experience—because traditional franchise channels delivered low‑quality “tire‑kicker” inquiries.

You Move Me used LinkedIn Sponsored Updates and personalized InMails, leveraging the 1‑800‑GOT‑JUNK? brand and CEO messages to target by industry, location and experience. The campaign drove engagement rates three times LinkedIn averages, doubled lead conversion versus other sources, boosted franchise‑page traffic by 150%, and produced InMail click and open rates well above benchmarks.

You Move Me

Brian Scudamore

Founder and CEO