Case Study: BNP Paribas builds global thought leadership and doubles followers with LinkedIn Marketing Solutions

How BNP Paribas set the finance agenda on LinkedIn

BNP Paribas set out to position itself as a leader in digital transformation and sustainable finance by engaging C-suite members, business decision-makers and sustainability influencers worldwide. The bank needed to build credibility as a trusted content brand, drive traffic to a new corporate content hub, and grow an owned audience on LinkedIn to support its Corporate and Institutional Banking strategy.

Using LinkedIn, BNP Paribas ran an always-on content strategy—video stories, infographics and long-form features—amplified with precision-targeted Sponsored Content and ongoing A/B testing. In six months the campaign drove more than 60,000 visits to the content hub, doubled page followers (from 11,404 to 23,475), reached over 5.4 million target members (with viral sharing adding ~40% more reach), and generated over 27,000 engagements with rates up to 1.03%.

BNP Paribas

Lisa Aouimeur

Social Media Manager