LinkedIn Marketing Solutions
373 Case Studies
A LinkedIn Marketing Solutions Case Study
Streetbees, an always-on global intelligence platform with 3.5 million app users and machine-learning analysis of real-time consumer behaviour, needed to reach senior marketing and insights leaders at enterprise companies, inspire priority sectors and generate measurable leads that would convert into revenue.
They ran LinkedIn Sponsored Content targeted by country, job title and function, used a testing-led approach (13 image and copy variations per campaign), integrated LinkedIn Lead Gen Forms and tracked the buyer journey via HubSpot; an £80,000 LinkedIn investment over eight months delivered more than £2 million in closed-won revenue (about 25x ROI), allowing the team to expand into new sectors and use LinkedIn throughout the funnel.
Chandni Trehan
Head of Marketing