Case Study: Foleon boosts engagement and 5x MQL-to-SQL conversion with LinkedIn Marketing Solutions

Humour (and an always-on approach) is helping Foleon boost engagement

Foleon is a content-creation platform that helps teams produce engaging, scalable, on-brand digital experiences. The company needed to cut through digital noise and persuade B2B buyers to move beyond static PDFs and understand the tangible benefits of its platform.

Foleon ran a humorous, show‑don’t‑tell campaign on LinkedIn—using animated image, video and text ads with precise targeting and an always-on test-and-learn approach—to boost brand awareness and conversions. The effort drove higher engagement (comments and likes), a 5x increase from marketing-qualified to sales-qualified leads, a 40% follower growth, and improved sales–marketing alignment.

Foleon

Ritesh Sheombar

Director of Inbound Marketing