Case Study: Microsoft Corporation reaches new Canadian business audiences and boosts video engagement with LinkedIn Marketing Solutions

Microsoft Canada enhances local relevance to reach new audiences with Video for LinkedIn Sponsored Content

Microsoft Canada, the local subsidiary of Microsoft Corp., needed a way to raise brand and product awareness with commercial customers and senior decision-makers while delivering locally relevant content for Canadian audiences. Their challenge was to find a platform that let them target by function and audience at key moments in the customer journey.

They used LinkedIn Sponsored Content video ads to pair high-production corporate brand videos with locally relevant Canadian customer stories and precise audience targeting. The campaigns exceeded expectations, delivering a 28% view rate, $0.16 eCPV and a 20% completion rate, with testing and audience segmentation (and 15‑second creatives) proving especially effective.

Microsoft Corporation

Róisín Bonner

Social Media Lead