Case Study: Lemonade builds a thriving community and accelerates growth with LinkedIn Marketing Solutions

Lemonade Finds Its Sweet Spot by Developing a Community on LinkedIn

Lemonade is a New York–based, B-Corp insurance startup using AI and machine learning to simplify quotes and claims, replace brokers with bots, and eliminate profit-driven claim denials. Despite its innovative model and social initiatives, the company struggled to break through in an industry dominated by large, established firms and needed a way to communicate its values and customer-first approach.

Lemonade built a community-driven LinkedIn strategy—engaging directly with customers and non-customers, having founders share thought leadership, and posting candid, behind-the-scenes content like “The Transparency Chronicles.” By answering users, fostering authentic conversations, and centering content on people and company values, Lemonade grew its LinkedIn presence, increased organic reach, and stood out amid corporate messaging.

Lemonade

Yael Wissner-Levy

Head of Communications and Content