Case Study: Kinvey achieves 38% more leads and 65% lower cost per lead with LinkedIn Marketing Solutions

Kinvey uses Sponsored Content to significantly increase high-quality leads for their business

Kinvey, a Backend-as-a-Service (BaaS) provider that helps companies build enterprise-grade mobile apps, needed a reliable source of high-quality leads but struggled to find two distinct niche audiences—mobile-focused enterprise IT specialists and businesses needing rapid app deployment—and to deliver the right content to each group.

Kinvey used LinkedIn Sponsored Content to precisely target those audiences and serve tailored eBooks, guides, and presentations directly in members’ feeds, combined with rigorous A/B testing and a lead nurture program. The campaign generated 38% more leads and a 65% lower cost per lead compared with other social channels.

Kinvey

Lauren Pedigo

Digital Marketing Manager at Kinvey