Case Study: HEC Paris achieves 300% ROI and doubles completed applications with LinkedIn Marketing Solutions

HEC Paris finds the graduate candidates that count on LinkedIn

HEC Paris, a leading business school promoting its Masters in Finance and Masters in Management, needed to secure a high-quality pipeline of applicants amid COVID-19 uncertainty. The challenge was to generate candidates who matched the profile of successful students, target regions with high conversion propensity, and increase applications to fill courses while improving selectivity.

Using LinkedIn’s precise targeting by university, degree and location, HEC ran Sponsored Content and Carousel Ads focused on career benefits and tracked conversions with the LinkedIn Insight Tag. Over six months this delivered 1,460 lead conversions, 480 completed applications (twice the output of other social channels), a 300% ROI on successful applications, and a lower cost per acquired candidate.

HEC Paris

Collette Brown

Associate Director of Marketing