Case Study: Vistage achieves significant increases in impressions, clicks, and leads with LinkedIn Marketing Solutions

Vistage boosts content (and results) with relatable messaging for leaders, executives

Vistage, the world’s largest executive coaching organization for small and mid-sized businesses, used LinkedIn to reach leadership-minded professionals but needed to expand beyond its base of about 75,400 followers. The challenge was to grow awareness, drive website traffic and leads, and increase impressions and clicks with content that felt broad, relatable, and valuable to executives and decision-makers.

Vistage participated in LinkedIn Boost to amplify organic posts—infographics, thought leadership, and value-driven articles—targeted to broader leadership audiences. Boosted content drove major engagement: total post impressions rose from 105,000 to 740,192, clicks grew from 3,034 to 31,053, the company gained over 600 new followers a month, and even modest spends (e.g., $50) delivered meaningful reach and lead-generation impact.

Vistage

Lindsey Zimmer

Social Media Marketing Specialist