Case Study: Scaling Champions achieves 20x ROI and 400% qualified lead growth with LinkedIn Marketing Solutions

Scaling an always-on lead generation strategy with 20x ROI

Scaling Champions, a business consulting firm based in Sachsen, Germany (11–50 employees), needed to generate high-quality leads from CEOs, founders and entrepreneurs at B2B IT and technology companies (15–200 employees) across Germany, Austria and Switzerland while building brand authority to become a category leader.

New to LinkedIn, they adopted a test-and-learn approach and launched an always-on, integrated organic and paid strategy—using podcasts, webinars and whitepaper downloads plus retargeting to nurture audiences. The program delivered a 400% increase in qualified leads per month, a 66% reduction in cost per qualified lead and a 1:20 return on marketing investment on LinkedIn.

Scaling Champions

Carolin Doutheil

Head of Marketing