Case Study: Chase achieves a record 30,000 small-business registrants (18% YoY increase) with LinkedIn Marketing Solutions

Working Together to Inspire Small Business Growth

Chase for Business partnered with LinkedIn to raise awareness and deepen engagement for its Mission Main Street Grants program, aiming to support small and medium businesses. The challenge was reaching a diverse audience of small business owners at different growth stages with content that was both insightful and inspirational, while overcoming limited brand awareness and competitive messaging.

LinkedIn delivered a targeted, multi-touch campaign—Sponsored Content, display ads, email, blog posts, a one-click LinkedIn API registration, applicant toolkits, a webcast and a Small Business Bootcamp—that simplified participation and educated entrepreneurs. The 2015 campaign drove 30,000 registrants (an 18% increase), 35% of applications via the API, 1.7 million votes, a 70% lower cost-per-visitor, Sponsored Content engagement 200% above benchmarks, display CTRs 150% above benchmarks, and 2x platform benchmarks for announcement performance, with 70% of Sponsored Content engagement from entrepreneurial small business owners.

Chase

Jennifer Piepszak

Chief Executive Officer