Case Study: HubSpot achieves 400% more targeted leads with LinkedIn Marketing Solutions' Sponsored Updates

HubSpot drives high-quality leads with Sponsored Updates in the LinkedIn feed

HubSpot, a leader in inbound marketing, sought to engage marketing professionals at small- and medium-sized businesses by promoting ebooks, webinars and how‑to guides to drive traffic and generate high-quality leads. Their challenge was reaching the right professional audience with timely, relevant content that would convert into contacts.

By using LinkedIn Sponsored Updates to place top-performing offers directly in members’ feeds, HubSpot expanded targeted reach, captured contact information, and quickly identified the most engaging content. The campaign delivered markedly better lead quality than other paid channels—producing 400% more leads within their target audience and becoming one of HubSpot’s largest paid lead generators during the campaign.

HubSpot

Mike Volpe

Former CMO