Case Study: HelloGbye achieves a 40% conversion rate and sharper targeting with LinkedIn Marketing Solutions

HelloGbye - Customer Case Study

HelloGbye, a Canadian travel-app startup still in pre‑beta, uses natural language processing to make booking complex business itineraries feel like talking to a travel agent. Facing a crowded travel market and a soft‑sell call to action, the company needed to build awareness and drive pre‑registrations among busy business travelers.

HelloGbye ran LinkedIn Display Ads, a Homepage Takeover and Sponsored InMail; the Sponsored InMail campaign delivered a standout 40% conversion rate, outperformed other channels, validated target segments (notably entrepreneurs and VP/Director roles in Sales and Operations), and provided the targeting clarity and lead database to optimize future campaigns.

HelloGbye

Greg Apple

Chief Marketing Officer