Case Study: Acxiom achieves 5,454x attributed deposits and major lifts in appointments, accounts & revenue with LinkedIn Marketing Solutions

Targeting affluent consumers pays big dividends

One of the world’s largest asset managers faced a crowded financial-services market—competing for a share of an estimated $100+ trillion in consumer investable assets—and needed a precise way to reach affluent, investment-ready consumers who would convert to new accounts and deposits.

The firm ran a finely tuned LinkedIn acquisition campaign using Acxiom audiences and closed‑loop measurement to target higher‑income, asset‑rich members. Acxiom attribution showed new deposits equal to 5,454x the campaign cost, while key metrics improved sharply: new advisor appointments +169%, new accounts opened +96% and new revenue +273%.

Acxiom

John Baudino

SVP Data & Identity