Case Study: SAS boosts lead quality and generates $2.54M sales pipeline with LinkedIn Marketing Solutions

SAS generates $2.54m in sales pipeline by partnering with LinkedIn Marketing Solutions

SAS, a global analytics and business intelligence provider, needed to boost marketing impact across ASEAN’s highly diverse markets. The team had been running digital campaigns in silos across Singapore, Thailand, Malaysia, the Philippines, Indonesia and Vietnam, creating challenges in optimizing performance, maintaining consistent geo-activation and tracking results from sponsored ads.

Working with LinkedIn and iProspect, SAS launched a fully integrated digital program targeting IT decision-makers and other key personas, using Sponsored Content (carousel ads, videos), Lead Gen Forms and Message Ads to move prospects into BANT-defined qualified leads. The campaign improved lead quality and pipeline revenue, generating $2.54M in sales pipeline in 2019 and delivering a 2035% return on marketing investment.

SAS

Wendy Tey

Marketing Director