Case Study: SoSafe achieves 79% more leads and 213% more SALs with LinkedIn Marketing Solutions

Measuring lead generation success on and beyond LinkedIn

SoSafe, a Cologne-based information security company with 201–500 employees, needed to prove LinkedIn’s value for lead generation. Their goals were to raise product awareness, nurture prospects into Marketing Qualified Leads (MQLs), and support inside sales in converting MQLs into Sales Qualified and Sales Accepted Leads (SQLs/SALs).

They integrated LinkedIn Campaign Manager with marketing automation and CRM, implemented lead scoring and nurture programs, and ran full-funnel and account-based LinkedIn campaigns offering actionable resources like cybersecurity audits. Within nine months they increased leads by 79% and Sales Accepted Leads by 213%, maintained a reasonable cost per lead, and built momentum to scale beyond the DACH region.

SoSafe

Patrik Thies

Senior Online Marketing Manager