LinkedIn Marketing Solutions
373 Case Studies
A LinkedIn Marketing Solutions Case Study
Scaleup Finance is a Copenhagen‑based finance management platform (founded 2021) that automates planning, budgeting and reporting for founders, CEOs and finance teams. Growing mainly by referral, the company needed a scalable acquisition model to establish its brand in Denmark and enter the UK market.
Scaleup Finance launched a localised, full‑funnel LinkedIn strategy—combining evergreen global branding, market‑specific creative and audience targeting plus HubSpot integration—to drive awareness, traffic and qualified leads. Within a year LinkedIn‑led marketing powered rapid expansion: 1,000% business growth, +2,561% ARR (Jan 2024 vs Jan 2023), +200% sales‑qualified leads and today over 50% of qualified leads come from digital marketing anchored on LinkedIn.
Alexander Wulff
CEO & Co-Founder