Case Study: ConnectWise doubles conversion rates and connects clicks to leads with LinkedIn Marketing Solutions

ConnectWise and LinkedIn It Pays to Know What’s Working (And What’s Not)

ConnectWise, a business-management platform serving more than 100,000 technology users, relied on paid search and LinkedIn’s precise targeting to drive leads but lacked clear visibility into which LinkedIn campaigns and creative elements were actually converting. PPC Manager Rick Salmon needed better insights to connect clicks to sales-ready leads and optimize spend.

The team implemented LinkedIn conversion tracking by adding the Insight Tag—an easy setup that let them define and measure the conversions that matter. With campaign-level data, they optimized copy, CTAs and targeting, achieving Sponsored Content conversion rates more than twice the LinkedIn average and meeting CTR benchmarks, turning clearer insights into improved lead generation and ROI.

ConnectWise

Rick Salmon

PPC Manager