Case Study: Muck Rack achieves 300 MQLs and 299% ROI with LinkedIn Marketing Solutions

Muck Rack pursues LinkedIn Lead Gen Forms with exceptional success

Muck Rack, a New York–based PR and communications platform that connects journalists and PR professionals, needed to scale engagement and drive more marketing- and sales-qualified leads as it expanded beyond organic growth. To reach the right professional audiences and convert visitors into high-quality leads, the team turned to LinkedIn Ads in 2020 with a focus on lead generation for its PRM platform.

Muck Rack ran targeted campaigns featuring high-value gated content (surveys, ebooks, webinars) using LinkedIn Lead Gen Forms, synced audiences with HubSpot, and A/B tested creative and offers. The approach yielded strong results: 300 MQLs in Q1 and a 299% ROI from net-new deals sourced by LinkedIn ads, 55 influenced customer deals and roughly 2,000% ROI over a year, plus growth of its LinkedIn newsletter to 50K followers.

Muck Rack

Lindsay Sugarman

Senior Growth Marketing Manager