Case Study: O’Reilly achieves 3x lead-form completions and 65% lower cost-per-lead with LinkedIn Marketing Solutions

Driving quality leads in international markets with LinkedIn

O’Reilly, a California-based e‑learning provider (201–500 employees), aimed to grow its enterprise presence in priority APAC markets — Australia, Hong Kong, India, Indonesia and Taiwan — by filling the sales pipeline with high-quality leads while working to a modest budget.

They ran a bottom-funnel, always-on LinkedIn strategy that served tailored content by segment, warmed cold audiences with high-value assets and rotated creatives, broadened targeting to include Senior Individual Contributors, and used LinkedIn insights (Competitor Insights, Topic Analyser, Content Marketing Score) to refine messaging. The approach doubled lead volume, tripled Lead Gen Form completion rates, reduced average cost-per-lead by 65%, and showed a 2–3x higher conversion likelihood for audiences receiving 6–10 ad impressions.

O’Reilly

Audrey Deng

Senior Manager, Demand Generation, International Markets (APAC)