Case Study: MyCase achieves nearly 5x increase in daily legal website visits with LinkedIn Marketing Solutions

MyCase - Customer Case Study

MyCase, an AppFolio company, is a cloud-based practice management platform for lawyers that handles cases, billing, calendaring, secure client communication and more. Faced with a crowded market, MyCase needed to build brand awareness and drive targeted web traffic and trial signups among U.S. solo and small law firms.

MyCase used LinkedIn Network Display to target legal professionals across LinkedIn’s audience and display inventory on 2,500+ professional sites, leveraging full-funnel analytics to optimize campaigns. The effort drove more than 2,000 new targeted visitors in the first three months and produced nearly a 5x increase in daily website visits from legal professionals, helping MyCase become a leading brand in its space and acquire customers at an efficient cost per acquisition.

MyCase

Sarah Bottorff

Director of Marketing