Case Study: In Touch Networks achieves rapid ROI and high-quality candidate matches with LinkedIn Marketing Solutions (Dynamic Ads)

In Touch Networks Matches Up with the Perfect Candidates via Dynamic Ads

In Touch Networks is a Manchester-based networking platform that connects elite professionals with non-executive, board, consulting and senior freelance roles. Faced with a very specific, hard-to-reach audience, the company needed a way to target those high-end candidates directly while also building brand awareness.

Building on prior success with Sponsored Content and Lead Gen Forms, the team deployed personalized Dynamic Ads that put the In Touch brand alongside tailored messages (e.g., “Hi Tom, we have non-exec roles tailored to your expertise”). The campaigns delivered immediate results — a positive return on investment within the first month — and reduced cost-per-acquisition for many segments; ongoing A/B testing helped optimize creative and targeting to engage hard-to-reach professionals more effectively.

In Touch Networks

Thomas Metcalfe

Senior Lead Generation Executive