Case Study: Jobvite achieves 4X pipeline ROI and major cost savings with LinkedIn Marketing Solutions

Jobvite Achieves Remarkable Results and Cost Efficiency through LinkedIn Marketing

Jobvite, a San Mateo–based provider of a candidate-centric, full‑funnel recruiting platform (100–500 employees), needed a way to reach and engage a distinct professional audience of recruiters and talent leaders. Working with agency Closed Loop, their challenge was to align content to specific audience segments and drive meaningful conversations across the recruiting community.

They used LinkedIn’s precise targeting to serve persona- and company‑size‑specific content—often featuring proprietary research—to spark dialogue and lift engagement. Campaigns drove 1%–2% click‑through rates, allowed lower bids and greater budget efficiency, and delivered results such as roughly half the cost per opportunity and about one-quarter the cost per inquiry versus their largest alternative channel, with a 4X pipeline return.

Jobvite

Ronen Shetelboim

Director of Marketing