Case Study: iYogi achieves 2x CTR and verifiable enterprise B2B leads with LinkedIn Marketing Solutions (Sponsored Updates)

iYogi generates verifiable leads from relevant target audience with LinkedIn Sponsored Updates

iYogi, a global provider of brand‑independent technical support operating in more than 10 countries, launched Digital Service Cloud — a cloud‑based service targeting large telecom operators and OEMs. The company needed to build awareness among telecom decision makers and influencers and convert that awareness into verifiable, high‑quality B2B leads.

iYogi used LinkedIn Sponsored Updates to deliver targeted content into the feeds of specific senior and influencer audiences, enabling intelligent segmentation and measurable engagement. The month‑long campaign produced a 2x CTR versus benchmarks, grew 62% of the current follower base within three months, achieved 7–8% content shareability, reached up to 0.7% engagement with business development and influencer audiences, and generated leads that supported follow‑up offline activities.

iYogi

Rohit Challu

Assistant Vice President, Marketing iYogi