Case Study: Piaget achieves higher brand awareness and engagement with LinkedIn Marketing Solutions' Conversation Ads

Conversation Ads spark memorable touchpoints for Piaget’s audiences

Piaget, the Swiss watchmaker and jeweller founded in 1874, faced the challenge of staying connected to customers when boutiques closed during the pandemic. The brand needed an innovative, mobile-friendly way to recreate the in-store experience and keep audiences engaged and excited about its collections.

Piaget became the first luxury maison to use LinkedIn Conversation Ads, delivering personalized, interactive pathways to browse or shop and targeting audiences by job title and seniority to build lookalike pools. The approach boosted engagement—open rates 10–20% and CTRs 10–15% above luxury benchmarks—while supporting an always-on strategy that increased brand awareness and maintained a seamless customer journey.

Piaget

To-Vy Do

Digital Media Manager