Case Study: Mercedes-Benz USA boosts reach and engagement with LinkedIn Marketing Solutions Sponsored Updates

Mercedes-Benz USA gets more mileage from shareable content with Sponsored Updates from LinkedIn

Mercedes‑Benz USA, as it launched the 2014 E‑Class and S‑Class, needed to build awareness of its luxury line among affluent professionals and to add measurable value to an existing LinkedIn display ad branding campaign.

Working with digital agencies, Mercedes‑Benz used LinkedIn Sponsored Updates paired with Display Ads to promote video content to targeted professionals and senior executives, leveraging real‑time analytics to refine content. The campaign expanded reach and shareability, drove qualified traffic to the Mercedes‑Benz site, and achieved engagement rates up to 1% with high interaction on rich‑media posts.

Mercedes-Benz

Mark Aikman

Social Media Lead Mercedes-Benz USA