Case Study: Opportunity Network achieves global C-level reach and high-quality lead generation with LinkedIn Marketing Solutions

Customised always-on campaign pinpoints C-level executives all over the world

Opportunity Network is a private deal‑matching network that connects CEOs and private investors across more than 130 countries (45,000 members), and it needed to identify highly qualified C‑level executives and investors while avoiding generic, mass‑market outreach. A one‑campaign‑per‑country approach left little room for the tailored messaging required to reach niche audiences by market, industry, role and business need in core regions like North America and Europe.

Using LinkedIn’s demographic insights and campaign metrics, Opportunity Network launched always‑on, ultra‑targeted Sponsored InMail and Lead Gen form campaigns—segmenting by job title, industry, geography and intention (e.g., M&A or trading). The granular approach drove strong engagement and high‑quality leads: lead campaigns ran in 70+ countries with an average CTR of 69.6%, cost‑per‑lead was three times lower than other paid channels, LinkedIn became the top acquisition platform, and the sales team scaled to meet growing demand.

Opportunity Network

Salvador De la Rosa

Vice President of Growth